{"share_code":"8VehHwfxjyQE","report_type":"scenario","title":"Among listing-linked product-video policies an AI marketing agent might recommend for Shopee or TikTok Shop physical-goods listings, which wins buyer purchase intent and trust: ship-as-is auto AI video, AI badge only, seller-approved AI, accurate seller-shot hero video, or hold until a buyer audience simulation passes?","resource_id":"Ei0xfT9NGJLXuKGvzhVX","generated_at":"2026-10-02T23:35:42.179Z","content":{"analysis_version":"v2","meta":{"scenario_id":"product_testing","label":"SEA marketplace AI listing-video policy 2026-10-03","population_query":"Adults in Southeast Asia or Asia-Pacific who shop on Shopee or TikTok Shop at least monthly and usually watch product videos or short listing clips before buying physical goods (books, home, beauty, lifestyle)","respondents":357,"respondent_count":357,"sample_size":357,"pru_cost":0,"cost_title":"Credits used","cost_line":"1.99 Credit","status":"completed","concepts":[{"concept_id":"c1","title":"Ship-as-is AI listing video","description":"You open a Shopee or TikTok Shop listing for a physical good (book, home item, beauty, lifestyle). The listing shows an auto-generated or affiliate AI product video that published without the seller checking it first. The clip may warp covers, show the wrong size or colour, or mismatch the product tone. No human accuracy gate before it went live."},{"concept_id":"c2","title":"AI badge / disclosure only","description":"Same listing and same AI-generated product video, but clearly labeled “AI-generated.” There is still no accuracy check that colour, size, materials, or claims match the real product and listing text. Disclosure only — no seller approval gate."},{"concept_id":"c3","title":"Seller-approved AI","description":"Same marketplace listing. An AI product-video draft is allowed to publish only after a named human at the brand watches the full clip and confirms colour, size, materials, and claims match the listing and the shippable SKU. AI host is OK if accuracy is confirmed."},{"concept_id":"c4","title":"Accurate seller-shot hero","description":"Same listing. The hero clip is a short real phone video of the actual SKU with a hand or common-object scale reference. No AI host or AI-altered product depiction. What you see is the seller’s real product filmed."},{"concept_id":"c5","title":"Hold until audience simulation passes","description":"Same listing. Any AI (or other) product creative ships only after a Preferences AI–style synthetic buyer audience test on end shoppers clears a kill bar for purchase intent and trust. If the panel rejects misleading or weak creative, it is held or revised — validate-before-ship."}],"constructs":["purchase_intent","relevance","uniqueness"],"aspects":["usability","credibility"],"generated_at":"2026-10-02T23:35:42.179Z"},"overview":{"n_respondents":357,"insights":"Accurate seller-shot hero videos lead decisively across buyer purchase intent and credibility, establishing authentic, unfiltered footage as the baseline requirement for conversion on social commerce platforms like Shopee and TikTok Shop. While seller-approved AI substantially improves confidence over uncurated AI generation, passive AI badges and unverified automated videos suffer from severe trust deficits. In a synthetic panel heavily concentrated in Singapore (330 of 357) and dominated by research-heavy shoppers (163 of 357), authentic demonstration consistently outperforms automated speed.","key_findings":[{"finding":"Accurate seller-shot video commands the highest purchase intent, outperforming pure AI alternatives by over two scale points.","evidence":{"metric":"purchase_intent","concept_id":"c4","value":4}},{"finding":"Seller-shot video secures unmatched credibility, serving as the primary driver of buyer conversion.","evidence":{"metric":"credibility","concept_id":"c4","value":4.6}},{"finding":"Human verification delivers viable viability for AI video, ranking second in purchase intent and doubling top-box support versus disclosure alone.","evidence":{"metric":"purchase_intent","concept_id":"c3","value":3.4}},{"finding":"Automated ship-as-is AI video triggers acute friction, posting the lowest usability and purchase intent across all policies.","evidence":{"metric":"usability","concept_id":"c1","value":1.3}}],"concept_leaderboard":[{"rank":1,"concept_id":"c4","title":"Accurate seller-shot hero","score":4.3494,"top2_box":0.7826},{"rank":2,"concept_id":"c3","title":"Seller-approved AI","score":3.5372,"top2_box":0.5188},{"rank":3,"concept_id":"c5","title":"Hold until audience simulation passes","score":2.9151,"top2_box":0.3537},{"rank":4,"concept_id":"c2","title":"AI badge / disclosure only","score":1.6621,"top2_box":0.0372},{"rank":5,"concept_id":"c1","title":"Ship-as-is AI listing video","score":1.504,"top2_box":0.0084}],"demographics":{"age_range":{"18-24":80,"45-54":64,"55+":11,"35-44":87,"25-34":115},"country":{"MYS":2,"CHN":5,"SGP":330,"THA":2,"VNM":1,"IDN":17}},"audience_screening":{"claim_class":"directional_profile_derived","bullets":[{"fact":"92% in Singapore","attribute_id":"country","category_id":"SGP","share":0.9244},{"fact":"32% aged 25-34, 24% aged 35-44","attribute_id":"age_range","category_id":"25-34","share":0.3221},{"fact":"35% middle income, 34% lower-middle","attribute_id":"income_category","category_id":"middle","share":0.3501},{"fact":"46% research-heavy, 8% price-driven-bargain-hunters (shopping)","attribute_id":"preferences.shopping_style","category_id":"research_heavy","share":0.4566},{"fact":"43% early-majority, 19% late-majority (tech adoption)","attribute_id":"technology.tech_adoption_segment","category_id":"early_majority","share":0.4286}],"drill_down_note":"Use this as an initial audience screen: retarget population_query or run a follow-on Scenario if the mix does not match the intended segment."}},"qualitative":{"radar":{"score_range":[0,5],"score_scale_note":"SSR mean on 1–5 Likert: 1=strongly negative, 3=neutral, 5=strongly positive","series":[{"name":"Ship-as-is AI listing video","theta":["purchase_intent","relevance","uniqueness","usability","credibility"],"r":[1.76,3.01,1.82,1.27,1.42]},{"name":"AI badge / disclosure only","theta":["purchase_intent","relevance","uniqueness","usability","credibility"],"r":[2.08,3.16,2.07,2.02,2.04]},{"name":"Seller-approved AI","theta":["purchase_intent","relevance","uniqueness","usability","credibility"],"r":[3.38,3.55,2.61,3.49,3.86]},{"name":"Accurate seller-shot hero","theta":["purchase_intent","relevance","uniqueness","usability","credibility"],"r":[3.99,3.95,2.67,4.41,4.55]},{"name":"Hold until audience simulation passes","theta":["purchase_intent","relevance","uniqueness","usability","credibility"],"r":[2.99,3.29,2.87,2.7,3.48]}]},"relative_radar":{"score_range":[0,5],"score_scale_note":"Comparative rank score 0–5: per-persona concept ranking per dimension (Plackett–Luce expected rank) — 5=best of the set, 0=worst; sums to ~2.5 per concept across the panel","series":[{"name":"Ship-as-is AI listing video","theta":["purchase_intent","relevance","uniqueness","usability","credibility"],"r":[1.25,1.23,1.19,1.28,1.24]},{"name":"AI badge / disclosure only","theta":["purchase_intent","relevance","uniqueness","usability","credibility"],"r":[1.24,1.26,1.26,1.3,1.25]},{"name":"Seller-approved AI","theta":["purchase_intent","relevance","uniqueness","usability","credibility"],"r":[3.69,4.03,4.05,4.05,3.76]},{"name":"Accurate seller-shot hero","theta":["purchase_intent","relevance","uniqueness","usability","credibility"],"r":[4.71,4.51,4.39,4.57,4.61]},{"name":"Hold until audience simulation passes","theta":["purchase_intent","relevance","uniqueness","usability","credibility"],"r":[2.84,2.69,2.77,2.6,2.87]}]},"excerpts":[{"concept_id":"c4","concept_title":"Accurate seller-shot hero","groups":[{"metric_id":"purchase_intent","metric_kind":"construct","items":[{"text":"This gives the strongest pull to buy since there is no guesswork involved.","sentiment_score":4.9,"sentiment_label":"Strongly positive"},{"text":"I would act quickly on this because the visual proof removes my hesitation.","sentiment_score":4.7,"sentiment_label":"Strongly positive"},{"text":"They feel ready to buy here because the video removes the guesswork about size and color.","sentiment_score":4.7,"sentiment_label":"Strongly positive"},{"text":"I might buy this someday, but I am not sure it is worth it for me right now unless the price fits my current budget.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"I would buy this without hesitation because seeing the authentic item filmed by the seller matches my exact standards.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"I'd likely buy this since it gives me the confidence I need to spend from our weekly budget.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"Given my budget and habits, I would not buy this — it is a clear no for me.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"I would probably buy this because it fits my needs well enough that I would try it.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"I would buy this without hesitation; it matches what I have been looking for because I can see the real product.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"They would trust a real hand-shot video more than AI-generated content for key purchases.","sentiment_score":2,"sentiment_label":"Slightly negative"}]},{"metric_id":"relevance","metric_kind":"construct","items":[{"text":"This speaks directly to my need for honest images before I pay.","sentiment_score":4.8,"sentiment_label":"Strongly positive"},{"text":"This aligns with how I operate in Liwan—keeping things simple and real so customers know exactly what they get.","sentiment_score":4.7,"sentiment_label":"Strongly positive"},{"text":"This speaks directly to a real need in my life; it feels made for someone like me.","sentiment_score":4.7,"sentiment_label":"Strongly positive"},{"text":"It aligns perfectly with their need for clear information before spending savings.","sentiment_score":4.7,"sentiment_label":"Strongly positive"},{"text":"This matches my life since I need to know what I'm getting. It feels made for a busy shopper like me.","sentiment_score":3.9,"sentiment_label":"Slightly positive"},{"text":"It’s somewhat relevant since I shop online often for home and baby gear. Not a priority feature, but it saves me time checking specs.","sentiment_score":3.9,"sentiment_label":"Slightly positive"},{"text":"This is relevant to my life since I value seeing exactly what I am getting for my money.","sentiment_score":3.9,"sentiment_label":"Slightly positive"},{"text":"It fits my habits since I rely on visuals to confirm details before clicking.","sentiment_score":3.9,"sentiment_label":"Slightly positive"},{"text":"It matches how I research items for my home projects.","sentiment_score":3.9,"sentiment_label":"Slightly positive"},{"text":"Not a daily priority but useful when I shop.","sentiment_score":3.9,"sentiment_label":"Slightly positive"}]},{"metric_id":"uniqueness","metric_kind":"construct","items":[{"text":"It feels refreshingly straightforward compared to synthetic or automated listings.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"The authenticity of the phone video feels more personal and reliable than polished AI clips.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"Feels distinct and fresh since most listings still rely on stock photos or edited clips.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"It feels more honest and grounded than the polished AI clips I see everywhere.","sentiment_score":4.1,"sentiment_label":"Slightly positive"},{"text":"This stands out from what I usually see because the raw footage feels notably different from polished AI edits.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see and feels notably different.","sentiment_score":2.6,"sentiment_label":"Neutral"}]},{"metric_id":"usability","metric_kind":"aspect","items":[{"text":"This seems somewhat hard or inconvenient for how I usually do things.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"It seems a bit hard to find sometimes but worth it when I can.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"This seems somewhat hard or inconvenient for how I usually do things.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"Very easy to understand; I don’t need to figure out if it’s fake.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"This looks easy enough for me; I would not struggle with it.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"This looks easy enough for me; I would not struggle with it.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"This looks easy enough for them so they would not struggle with it.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"This looks effortless for someone with their habits — clear and simple.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"Easy to watch; requires patience to find the right angle.","sentiment_score":3.9,"sentiment_label":"Slightly positive"},{"text":"This looks effortless for someone with their habits but lacks the automation they expect.","sentiment_score":3.6,"sentiment_label":"Slightly positive"}]},{"metric_id":"credibility","metric_kind":"aspect","items":[{"text":"The unedited nature makes this feel professional and honest. I can trust what I see here.","sentiment_score":4.6,"sentiment_label":"Strongly positive"},{"text":"I am skeptical; I would need a lot more proof before believing it.","sentiment_score":4.6,"sentiment_label":"Strongly positive"},{"text":"Even without AI polish, it feels credible because it shows the raw, unfiltered product reality.","sentiment_score":4.6,"sentiment_label":"Strongly positive"},{"text":"I still want some proof but this feels more trustworthy than others.","sentiment_score":4.6,"sentiment_label":"Strongly positive"},{"text":"I am skeptical; I would need a lot more proof before believing it.","sentiment_score":4.6,"sentiment_label":"Strongly positive"},{"text":"They find it highly trustworthy because it shows the real product without AI alterations.","sentiment_score":4.6,"sentiment_label":"Strongly positive"},{"text":"I am more trusting of this since it shows the real product without digital alteration.","sentiment_score":4.3,"sentiment_label":"Slightly positive"},{"text":"They trust this implicitly because they can see the real product without digital alterations.","sentiment_score":4.3,"sentiment_label":"Slightly positive"},{"text":"This seems believable and professional enough for them to take seriously.","sentiment_score":4.3,"sentiment_label":"Slightly positive"},{"text":"They are skeptical as they would need a lot more proof before believing it saves time.","sentiment_score":4.2,"sentiment_label":"Slightly positive"}]}]},{"concept_id":"c2","concept_title":"AI badge / disclosure only","groups":[{"metric_id":"purchase_intent","metric_kind":"construct","items":[{"text":"The disclosure lowers my worry slightly, but I still prefer physical proof before committing.","sentiment_score":3.6,"sentiment_label":"Slightly positive"},{"text":"They might scroll past unless the discount is steep enough to offset the risk of inaccuracies.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"Maybe if I’m curious, but I’d still hesitate. I want to know it matches the listing before I commit.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"Maybe they might click if the price is low, but they would still hesitate before checking out.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"Given my budget and habits, I would not buy this — it is a clear no for me.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"I am unlikely to buy this because it does not fit how I usually shop or spend.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"I am unlikely to buy this because it does not fit how I usually shop or spend even with the disclosure.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"Given my budget and habits, I would not buy this — it is a clear no for me.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"Given my budget and habits, I would not buy this — it is a clear no for me.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"Given my budget and habits, I would not buy this — it is a clear no for me.","sentiment_score":2,"sentiment_label":"Slightly negative"}]},{"metric_id":"relevance","metric_kind":"construct","items":[{"text":"It fits my digital awareness but falls short on the accuracy I require.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"I need real info for my home items, not just a warning label.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"It misses my need for reliability when I'm budgeting for home goods.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"This feels relevant to how I live or work; I can see myself using it.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"This feels relevant to how I live or work; I can see myself using it.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"This feels relevant to how I live or work; I can see myself using it.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"It is not enough to fit my need for secure purchasing habits.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"It misses their need for confidence in what they're actually getting before money leaves their account.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"I don't need disclosure, I need accuracy for my kid's gear.","sentiment_score":1.9,"sentiment_label":"Slightly negative"},{"text":"Doesn't fit my research-heavy shopping style.","sentiment_score":1.9,"sentiment_label":"Slightly negative"}]},{"metric_id":"uniqueness","metric_kind":"construct","items":[{"text":"Better than c1 because of the disclosure, but still not enough.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"It’s a nice start compared to c1, but I’ve seen badges before that didn’t mean much.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"Just a disclosure, not a solution.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.1,"sentiment_label":"Slightly negative"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.1,"sentiment_label":"Slightly negative"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.1,"sentiment_label":"Slightly negative"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.1,"sentiment_label":"Slightly negative"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.1,"sentiment_label":"Slightly negative"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.1,"sentiment_label":"Slightly negative"},{"text":"Just a disclaimer on top of the same unreliable content, not really new.","sentiment_score":1.4,"sentiment_label":"Strongly negative"}]},{"metric_id":"usability","metric_kind":"aspect","items":[{"text":"Clear labeling makes it less confusing to scroll past.","sentiment_score":4.8,"sentiment_label":"Strongly positive"},{"text":"Easier than c1, but I still can’t trust the visuals without a hand or object reference.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"Reading a badge is easy, but verifying the content still takes effort.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"Clearer, but still requires extra steps to verify.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"From my experience, this would be confusing or frustrating to use when I need clear info.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"From my experience, this would be confusing or frustrating to use when I need to verify specifics.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"This seems somewhat hard or inconvenient for how I usually do things.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"This seems somewhat hard or inconvenient for how I usually do things.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"This seems somewhat hard or inconvenient for how I usually do things.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"This seems somewhat hard or inconvenient for how I usually do things.","sentiment_score":2,"sentiment_label":"Slightly negative"}]},{"metric_id":"credibility","metric_kind":"aspect","items":[{"text":"They appreciate honesty yet still question the claims.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"It feels slightly more honest but still over-claimed regarding accuracy.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"Feels more honest but not fully reliable. The label helps, but accuracy isn't verified.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"More honest than hiding it, but still over-claimed on the product itself.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"I remain skeptical because the seller has not confirmed the video matches what they actually ship.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"I remain skeptical because a label without an accuracy guarantee offers very little reassurance.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"More transparent than the first one, but I still want proof the item is real.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"I am still skeptical because a badge alone does not prove the content is accurate.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"I am skeptical because the video itself is still unchecked.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"I remain cautious because the underlying content is still unverified.","sentiment_score":2,"sentiment_label":"Slightly negative"}]}]},{"concept_id":"c3","concept_title":"Seller-approved AI","groups":[{"metric_id":"purchase_intent","metric_kind":"construct","items":[{"text":"Strong pull; they would feel confident clicking buy quickly.","sentiment_score":4.6,"sentiment_label":"Strongly positive"},{"text":"They act faster knowing the brand took ownership.","sentiment_score":4.5,"sentiment_label":"Strongly positive"},{"text":"Stronger pull since accuracy is confirmed. They would feel safer clicking buy sooner.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"I’d feel more comfortable buying here. It saves me time checking reviews.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"I would probably buy this because it fits my needs well enough to try without too much hesitation. The human check gives me confidence to proceed.","sentiment_score":3.4,"sentiment_label":"Neutral"},{"text":"I am unlikely to buy this because it does not fit how I usually shop or spend compared to real videos.","sentiment_score":3.4,"sentiment_label":"Neutral"},{"text":"Given my budget and habits, I would not buy this — it is a clear no for me.","sentiment_score":3.4,"sentiment_label":"Neutral"},{"text":"I would probably buy this because the human verification step bridges the gap between automation and reliable quality.","sentiment_score":3.4,"sentiment_label":"Neutral"},{"text":"I'd buy without hesitation because it gives me the convenience of AI without sacrificing the accuracy I need.","sentiment_score":3.4,"sentiment_label":"Neutral"},{"text":"I would probably buy this as it fits my needs well enough that I would try it.","sentiment_score":3.4,"sentiment_label":"Neutral"}]},{"metric_id":"relevance","metric_kind":"construct","items":[{"text":"This speaks directly to a real need in their life as it feels made for someone like them running high-volume sales.","sentiment_score":4.6,"sentiment_label":"Strongly positive"},{"text":"This feels relevant to how I live or work; I can see myself using it if it moves fast.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"This speaks directly to my life as a streamer—balancing efficiency with trust to keep my customers coming back.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"Fits their life perfectly as a time-saving but safe option.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"This feels relevant to how I live since I need reliable info for my household decisions.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"It speaks to my need for reliability in what I purchase.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"This feels relevant to how I work and live since I value verification, but the process is still indirect.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"This works for when I need reliable home items.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"This feels relevant to how I live and work, and I can see myself using it if I had no other choice.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"It speaks to needing trust online, but I prefer seeing the actual product myself.","sentiment_score":3.5,"sentiment_label":"Slightly positive"}]},{"metric_id":"uniqueness","metric_kind":"construct","items":[{"text":"It stands out because most shops skip this step.","sentiment_score":3.9,"sentiment_label":"Slightly positive"},{"text":"It stands out as more rigorous than typical automated listings.","sentiment_score":3.9,"sentiment_label":"Slightly positive"},{"text":"The human approval step feels distinct from purely automated listings.","sentiment_score":3.7,"sentiment_label":"Slightly positive"},{"text":"It stands out as a responsible approach compared to fully automated listings.","sentiment_score":3.6,"sentiment_label":"Slightly positive"},{"text":"This stands out from what I usually see and feels notably different from unverified content.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"This stands out as different from the unverified clips I usually see.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see and feels notably different.","sentiment_score":2.6,"sentiment_label":"Neutral"}]},{"metric_id":"usability","metric_kind":"aspect","items":[{"text":"It balances convenience with reliability which I need for family shopping.","sentiment_score":4.7,"sentiment_label":"Strongly positive"},{"text":"Feels smoother since they don't have to cross-reference as much.","sentiment_score":4.7,"sentiment_label":"Strongly positive"},{"text":"Very convenient; removes the need for extra verification steps.","sentiment_score":4.7,"sentiment_label":"Strongly positive"},{"text":"It creates a smoother experience by reducing the need for manual checking later.","sentiment_score":4.6,"sentiment_label":"Strongly positive"},{"text":"This seems somewhat hard or inconvenient for how I usually do things.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"This seems somewhat hard or inconvenient for how I usually do things.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"This seems somewhat hard or inconvenient for how I usually do things.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"The wait for approval could delay my decision. I like immediate access to facts.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"This seems somewhat hard or inconvenient for how I usually do things.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"This seems somewhat hard or inconvenient for how I usually do things.","sentiment_score":3.5,"sentiment_label":"Slightly positive"}]},{"metric_id":"credibility","metric_kind":"aspect","items":[{"text":"Higher confidence because verified claims reduce risk.","sentiment_score":4.8,"sentiment_label":"Strongly positive"},{"text":"Stronger. Human eyes means less chance of a bad SKU showing up.","sentiment_score":4.8,"sentiment_label":"Strongly positive"},{"text":"The seller approval gate makes the content feel more reliable and trustworthy.","sentiment_score":4.7,"sentiment_label":"Strongly positive"},{"text":"The human approval gate makes it feel more trustworthy than the others.","sentiment_score":4.7,"sentiment_label":"Strongly positive"},{"text":"I am unsure if a human check means the color is exact under different lighting. I would still want customer photos.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"I do not trust this at all because the AI generation might still alter details even if checked.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"This seems believable enough for me to take seriously when I need to trust a seller.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"I am slightly less skeptical but still would need a lot more proof before fully believing the draft is perfect.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"Human sign-off helps but the medium remains synthetic. I still prefer raw footage for certainty.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"I am skeptical; I would need a lot more proof before believing the human actually verified every detail.","sentiment_score":3.8,"sentiment_label":"Slightly positive"}]}]},{"concept_id":"c5","concept_title":"Hold until audience simulation passes","groups":[{"metric_id":"purchase_intent","metric_kind":"construct","items":[{"text":"Low pull; speed matters more than pre-validation for them.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"I would wait longer for listings that pass this simulation bar.","sentiment_score":3.7,"sentiment_label":"Slightly positive"},{"text":"They are unlikely to buy this as it does not fit how they usually shop or spend on new tech.","sentiment_score":3.6,"sentiment_label":"Slightly positive"},{"text":"Given my budget and habits I would not buy this because it feels a clear no for me in the current flow. I want the info now not after a test.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"Given my budget and habits, I would not buy this as it feels too distant from my immediate needs.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"Given my budget and habits I would not buy this and it is a clear no for me.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"I am unlikely to buy this as it does not fit how I usually shop or spend my time.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"I am unlikely to buy this because it does not fit how I usually shop or spend.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"Given my budget and habits, I would not buy this—it is a clear no for me.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"I'm not patient enough for the simulation step before shipping.","sentiment_score":1.8,"sentiment_label":"Slightly negative"}]},{"metric_id":"relevance","metric_kind":"construct","items":[{"text":"This speaks directly to a real need in their life but they feel made for someone like them with high standards.","sentiment_score":4.5,"sentiment_label":"Strongly positive"},{"text":"It fits my community focus, but I need fast access.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"It touches on trust which matters, but the simulation layer doesn’t match my daily needs. I can see the intent, but not the fit.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"Misses the mark for my daily shopping since I focus on the item itself.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"This feels relevant to how I live or work; I can see myself using it.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"This feels relevant to how I live or work; I can see myself using it.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"This feels relevant to how I live or work; I can see myself using it.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"This is mostly irrelevant to me; I can barely see where it would fit.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"It feels too slow for their impulsive buying moments when they see something cool.","sentiment_score":2.4,"sentiment_label":"Slightly negative"},{"text":"Overkill for my typical shopping needs.","sentiment_score":1.9,"sentiment_label":"Slightly negative"}]},{"metric_id":"uniqueness","metric_kind":"construct","items":[{"text":"Novel. I haven't seen this test before on Shopee.","sentiment_score":4.8,"sentiment_label":"Strongly positive"},{"text":"Novel but impractical for me.","sentiment_score":4.5,"sentiment_label":"Strongly positive"},{"text":"Novel idea; not something they expect on Shopee yet.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"This validation step is novel compared to standard checks.","sentiment_score":4.1,"sentiment_label":"Slightly positive"},{"text":"It feels very similar to options I already know; hard to tell apart from other approval systems. Not distinct enough to shift my habit.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see; it feels notably different.","sentiment_score":2.8,"sentiment_label":"Neutral"}]},{"metric_id":"usability","metric_kind":"aspect","items":[{"text":"This seems somewhat hard for how I usually do things because it relies on abstract metrics instead of clear visuals.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"This seems somewhat hard or inconvenient for how I usually do things when I need items now.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"This seems somewhat hard or inconvenient for how I usually do things. Waiting on validation adds friction I don’t need.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"This seems somewhat hard or inconvenient for how I usually do things since I prefer direct visual proof.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"This seems somewhat hard or inconvenient for how I usually do things.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"This seems somewhat hard or inconvenient for how I usually do things.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"The added step creates friction when I just want to know the product is right.","sentiment_score":1.5,"sentiment_label":"Slightly negative"},{"text":"Potential delay might frustrate me if I need items soon.","sentiment_score":1.5,"sentiment_label":"Slightly negative"},{"text":"Too many steps before I see what I'm getting.","sentiment_score":1.4,"sentiment_label":"Strongly negative"},{"text":"The process adds invisible friction that could frustrate users needing quick access.","sentiment_score":1.4,"sentiment_label":"Strongly negative"}]},{"metric_id":"credibility","metric_kind":"aspect","items":[{"text":"High trust due to synthetic panel verification.","sentiment_score":4.8,"sentiment_label":"Strongly positive"},{"text":"This feels highly trustworthy in theory but I worry it still allows misleading creative if the panel misses details.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"I am skeptical and would need proof that the simulation matches real buyer intent.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"I don't trust this at all, it feels off and like it might still hide the real product issues.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"I am skeptical; I would need a lot more proof before believing it.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"I am skeptical; I would need a lot more proof before believing it.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"I am unsure — it might be credible, but I am not convinced yet.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"Sounds smart in theory but feels over-engineered for a simple purchase.","sentiment_score":2.1,"sentiment_label":"Slightly negative"},{"text":"It feels over-claimed since synthetic buyers may not reflect real shopper needs.","sentiment_score":1.5,"sentiment_label":"Slightly negative"},{"text":"Trusts the crowd over me, which feels odd.","sentiment_score":1.1,"sentiment_label":"Strongly negative"}]}]},{"concept_id":"c1","concept_title":"Ship-as-is AI listing video","groups":[{"metric_id":"purchase_intent","metric_kind":"construct","items":[{"text":"They would hesitate to buy unless there is proof of accuracy, given their tight budget and need for reliable gear.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"I’d hesitate to buy right away. I’d want to ask the seller for more real photos first.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"I would hesitate to click buy because I'm worried the product won't match what I see on screen.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"I would hesitate immediately and look for a different listing with clearer proof of the item.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"I would not click buy on this listing because the risk of receiving something different is too high for my budget. I need to see the actual product before spending money.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"I wouldn't click or buy from this listing because the risk of getting the wrong color or size is too high for my tight budget.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"I am unlikely to buy this because auto-generated videos with distorted product details do not fit my cautious spending habits.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"I am unlikely to buy this; it does not fit how I usually shop or spend because I need to see the real item first.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"I would not buy this because the risk of getting the wrong size or colour is too high for me.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"I am unlikely to buy this because the lack of accuracy check makes me hesitate to spend money on something that might not be what it shows.","sentiment_score":1.7,"sentiment_label":"Slightly negative"}]},{"metric_id":"relevance","metric_kind":"construct","items":[{"text":"It misses their habit of checking specs closely before spending, especially for tech or art supplies.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"This does not fit my shopping habits since I always check images for accuracy before ordering. It misses what I need when managing household needs.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"This does not fit my shopping habits since I prioritize accuracy over speed when I am spending my limited disposable income.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"It is not a priority in my day-to-day since I usually research carefully before purchasing.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"It's not something I prioritize when I'm already budgeting tightly at home.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"This feels relevant to how I live because I shop online often, but the lack of accuracy makes it useless.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"It shows up sometimes on apps I use, but it's not how I want to spend my time checking products.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"It doesn’t fit my shopping habits because I need accuracy to avoid returns.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"This doesn't fit their cautious shopping habits since they need to verify size and color before committing funds for the household.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"This does not fit their need for reliable transactions that save time for family obligations.","sentiment_score":1.9,"sentiment_label":"Slightly negative"}]},{"metric_id":"uniqueness","metric_kind":"construct","items":[{"text":"It feels like a fast but sloppy shortcut compared to standard listings.","sentiment_score":2.5,"sentiment_label":"Neutral"},{"text":"This stands out from what I usually see because it feels notably different from normal shop videos.","sentiment_score":1.8,"sentiment_label":"Slightly negative"},{"text":"It stands out from what I usually see but only because it feels careless compared to standard listings.","sentiment_score":1.8,"sentiment_label":"Slightly negative"},{"text":"This feels distinct only in how poorly it is made, not in a good way. It stands out as something I would avoid compared to normal listings.","sentiment_score":1.8,"sentiment_label":"Slightly negative"},{"text":"This feels same as the spammy ads I scroll past on TikTok.","sentiment_score":1.8,"sentiment_label":"Slightly negative"},{"text":"This feels very similar to other low-quality listings I have seen before, making it hard to tell apart.","sentiment_score":1.8,"sentiment_label":"Slightly negative"},{"text":"This feels just like the messy listings I already scroll past. Nothing new or helpful here.","sentiment_score":1.8,"sentiment_label":"Slightly negative"},{"text":"It's just the usual low-effort affiliate stuff I see everywhere.","sentiment_score":1.2,"sentiment_label":"Strongly negative"},{"text":"Feels like lazy automation they have seen before. Nothing distinct or useful here.","sentiment_score":1.2,"sentiment_label":"Strongly negative"},{"text":"This is just standard bad practice that I already avoid on other platforms.","sentiment_score":1.1,"sentiment_label":"Strongly negative"}]},{"metric_id":"usability","metric_kind":"aspect","items":[{"text":"Easy to click, hard to trust enough to pay.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"The friction of potential returns makes the process inconvenient for their busy schedule.","sentiment_score":1.8,"sentiment_label":"Slightly negative"},{"text":"The friction of potential returns makes this inconvenient for a busy parent.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"It seems somewhat hard or inconvenient for how they usually do things when verifying product details.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"From my experience, this would be confusing or frustrating to use when I need to verify details quickly.","sentiment_score":1.2,"sentiment_label":"Strongly negative"},{"text":"From my experience, this would be confusing or frustrating to use when I need to verify details quickly.","sentiment_score":1.2,"sentiment_label":"Strongly negative"},{"text":"From my experience, this would be confusing or frustrating to use when I need clarity.","sentiment_score":1.2,"sentiment_label":"Strongly negative"},{"text":"From my experience, this would be confusing or frustrating to use when I need clear info quickly.","sentiment_score":1.2,"sentiment_label":"Strongly negative"},{"text":"From my experience this would be confusing or frustrating to use when I need clarity.","sentiment_score":1.2,"sentiment_label":"Strongly negative"},{"text":"From my experience, this would be confusing or frustrating to use when I need clarity.","sentiment_score":1.2,"sentiment_label":"Strongly negative"}]},{"metric_id":"credibility","metric_kind":"aspect","items":[{"text":"Low trust. If the video isn’t checked, the listing might be misleading.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"Saya skeptis dan butuh bukti lebih kuat sebelum percaya pada video seperti ini.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"They are skeptical and would need more proof before believing the product matches the video.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"I am skeptical without a human check because I have seen how easily automated content can mislead buyers like me.","sentiment_score":1.4,"sentiment_label":"Strongly negative"},{"text":"I doubt this is reliable because there is no human to verify if the video matches the real product.","sentiment_score":1.4,"sentiment_label":"Strongly negative"},{"text":"I am unsure if this is credible because the lack of human verification makes it feel unverified.","sentiment_score":1.4,"sentiment_label":"Strongly negative"},{"text":"I am skeptical because there is no human check to prove the video shows the real product.","sentiment_score":1.4,"sentiment_label":"Strongly negative"},{"text":"I do not trust this at all because it feels off or low quality to me.","sentiment_score":1.4,"sentiment_label":"Strongly negative"},{"text":"I do not trust this at all because it feels off or low quality to me.","sentiment_score":1.4,"sentiment_label":"Strongly negative"},{"text":"Not trustworthy at all. It looks too cheap and risky for a purchase I care about.","sentiment_score":1.1,"sentiment_label":"Strongly negative"}]}]}]},"charts":{"word_cloud":{"phrases":[{"phrase":"see","count":1434},{"phrase":"buy","count":1410},{"phrase":"real","count":1140},{"phrase":"video","count":914},{"phrase":"usually","count":869},{"phrase":"day","count":856},{"phrase":"relevant","count":820},{"phrase":"product","count":818},{"phrase":"somewhat","count":790},{"phrase":"trust","count":724},{"phrase":"already","count":710},{"phrase":"hard","count":657},{"phrase":"enough","count":655},{"phrase":"habits","count":619},{"phrase":"human","count":613},{"phrase":"clear","count":607},{"phrase":"looks","count":572},{"phrase":"fit","count":559},{"phrase":"proof","count":553},{"phrase":"trustworthy","count":534},{"phrase":"different","count":525},{"phrase":"skeptical","count":519},{"phrase":"priority","count":518},{"phrase":"item","count":515},{"phrase":"somewhat relevant","count":497},{"phrase":"know","count":495},{"phrase":"phone video","count":233},{"phrase":"unverified ai","count":60},{"phrase":"warped visuals","count":24},{"phrase":"human verification","count":20},{"phrase":"scale references","count":15},{"phrase":"seller approval","count":13},{"phrase":"product accuracy","count":11},{"phrase":"seller-shot video","count":5},{"phrase":"listing video","count":4},{"phrase":"unfiltered proof","count":1},{"phrase":"buyer trust","count":1},{"phrase":"ai disclosure badge","count":1},{"phrase":"synthetic audience simulation","count":1},{"phrase":"social commerce","count":1},{"phrase":"buy this","count":1147},{"phrase":"not a priority","count":489},{"phrase":"is somewhat relevant","count":471},{"phrase":"this is somewhat","count":449},{"phrase":"i usually","count":449},{"phrase":"day to day","count":424},{"phrase":"a priority in","count":422},{"phrase":"somewhat relevant but","count":420},{"phrase":"feels highly trustworthy","count":401},{"phrase":"unlikely to buy","count":398},{"phrase":"they usually","count":418},{"phrase":"to buy","count":474},{"phrase":"the actual","count":414},{"phrase":"this feels highly","count":379},{"phrase":"more proof before","count":375},{"phrase":"proof before believing","count":368},{"phrase":"highly trustworthy to","count":369},{"phrase":"a real","count":403},{"phrase":"does not fit","count":363},{"phrase":"the real","count":387},{"phrase":"this looks","count":431},{"phrase":"well put together","count":350},{"phrase":"and well put","count":349},{"phrase":"relevant but","count":428},{"phrase":"lot more proof","count":347},{"phrase":"matches","count":487},{"phrase":"similar to","count":406},{"phrase":"fits","count":491},{"phrase":"before believing it","count":326},{"phrase":"feels very similar","count":325}]},"additional":[{"chart_id":"aspect_gap","title":"Aspect gap — Accurate seller-shot hero vs Seller-approved AI","caption":"Highlights the stark credibility and usability gap separating real seller footage from automated AI video.","chart_type":"horizontal_bar","labels":["Usability","Credibility"],"series":[{"name":"Mean difference","values":[0.93,0.69]}]},{"chart_id":"winner_panel_pmf","title":"Panel PMF — Accurate seller-shot hero","caption":"Demonstrates strong top-box consensus and minimal friction for seller-shot hero video.","chart_type":"bar","labels":["1","2","3","4","5"],"series":[{"name":"Probability","values":[0.0237,0.1177,0.076,0.4149,0.3677]}]},{"chart_id":"theme_bar","title":"Top themes — Accurate seller-shot hero","caption":"Illustrates how trust and usability themes heavily favor human-verified and authentic content over uncurated AI.","chart_type":"horizontal_bar","labels":["Trust","Fit For Me","Usability","Novelty"],"series":[{"name":"Mentions","values":[338,260,79,9]}]}],"profile_distributions":[{"chart_id":"respondent_age_range_distribution","title":"Respondent age range","caption":"n = 357. Synthetic panel age mix among successful respondents.","chart_type":"bar","labels":["18-24","25-34","35-44","45-54","55+"],"series":[{"name":"Respondents","values":[80,115,87,64,11]}]},{"chart_id":"respondent_income_distribution","title":"Respondent income category","caption":"n = 357. Region-adjusted relative income labels from synthetic profiles (not actual household income). 2 not categorised.","chart_type":"bar","labels":["Student/Unemployed","Low","Lower-middle","Middle","Upper-middle","Suppressed"],"series":[{"name":"Respondents","values":[15,41,122,125,46,6]}]},{"chart_id":"respondent_thematic_a","title":"Shopping style","caption":"n = 357. Shopping style among successful respondents. 2 not categorised.","chart_type":"bar","labels":["Research Heavy","Price Driven Bargain Hunters","Research Heavy Value Maximizers","Price Driven","Social Influenced","Brand Loyal Traditionalists","Social Trend Influenced","Suppressed"],"series":[{"name":"Respondents","values":[163,27,23,23,18,15,10,76]}]},{"chart_id":"respondent_thematic_b","title":"Tech adoption","caption":"n = 357. Tech adoption among successful respondents. 2 not categorised.","chart_type":"bar","labels":["Early Majority","Late Majority","Early Adopter","Early Adopters","innovator","laggards","Suppressed"],"series":[{"name":"Respondents","values":[153,69,56,28,15,10,24]}]}]},"actions":[{"recommendation":"Prioritize Accurate seller-shot hero for further validation, then run a pricing pulse on the winning concept.","evidence_refs":["concept_leaderboard","concept_construct_matrix"]},{"recommendation":"Consider launching the product market fit scenario analysis next.","evidence_refs":["agent_context"]}],"why_they_chose":{"sample_line":"We asked why: 80 of 357 people who made a choice (a mix of the options they picked). Percents are of these 80, so you can compare them to other runs.","rows":[{"pct":"9%","label":"build confidence before buying → distrust of AI videos → desire for accurate visuals","kind":"complete","share":0.0875},{"pct":"9%","label":"see actual product details → distrust of AI videos → desire for accurate visuals","kind":"complete","share":0.0875},{"pct":"8%","label":"see actual product details → distrust of AI videos → build confidence before buying","kind":"complete","share":0.075},{"pct":"5%","label":"distrust of AI videos → want product to match → trust in seller shots","kind":"complete","share":0.05},{"pct":"4%","label":"build confidence before buying → see actual product details → trust in seller shots","kind":"complete","share":0.0375},{"pct":"4%","label":"distrust of AI videos → see actual product details → trust in seller shots","kind":"complete","share":0.0375},{"pct":"4%","label":"distrust of AI videos → trust in seller shots → build confidence before buying","kind":"complete","share":0.0375},{"pct":"19%","label":"Other reasons","kind":"other","share":0.18695652173913047}],"footer":"Path percents are not market share. They are the share of people we asked why who stated that reason."},"stated_reason_map":{"pathways_reconstructed":[{"quote_hooks":[],"complete":false,"key":"see actual product details > distrust of AI videos > trust in seller shots","unique_person_support":19,"confidence":0.2375,"share":0.2375,"reconstructed":true,"nodes":["see actual product details","distrust of AI videos","trust in seller shots"]},{"quote_hooks":[],"complete":false,"key":"distrust of AI videos > build confidence before buying > desire for accurate visuals","unique_person_support":10,"confidence":0.125,"share":0.125,"reconstructed":true,"nodes":["distrust of AI videos","build confidence before buying","desire for accurate visuals"]},{"quote_hooks":[],"complete":false,"key":"see actual product details > build confidence before buying > desire for accurate visuals","unique_person_support":10,"confidence":0.125,"share":0.125,"reconstructed":true,"nodes":["see actual product details","build confidence before 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