{"share_code":"gXEQWcxaZRgG","report_type":"scenario","title":"An AI marketing agent recommends localising a shopping app's 11.11 sale push notification and banner into shoppers' local language. Which messaging policy do end shoppers find clearest, most resonant and most persuasive: English-only, AI-localised copy shipped on agent confidence with no human read, AI-localised copy checked by a native speaker before sending, the agent's casual slang / code-mixed 'improvement' rewrite checked by a native speaker, or a human local copywriter with no AI that goes out 1-2 days later?","resource_id":"cyBvPUzaZdQMVsstGSGs","generated_at":"2026-10-04T23:44:32.086Z","content":{"analysis_version":"v2","meta":{"scenario_id":"marketing_messaging","label":"SEA AI-localised promo copy messaging policy 2026-10-05","population_query":"Adults in Southeast Asia or Asia-Pacific who shop on e-commerce, food-delivery or ride-hailing apps at least monthly, read promotional push notifications, in-app banners or emails from shopping apps, and receive promo messages in a local language (such as Malay, Bahasa Indonesia, Thai, Vietnamese, Filipino or Chinese) or a mix of English and a local language.","respondents":312,"respondent_count":312,"sample_size":312,"pru_cost":0,"cost_title":"Credits used","cost_line":"1.99 Credit","status":"completed","concepts":[{"concept_id":"c1","title":"English-only promo","description":"Your shopping app sends its 11.11 push notification and home-page banner in plain English only: '11.11 sale: up to 50% off selected items plus free shipping on orders over the minimum spend, valid until 11 Nov 23:59.' The team declined the AI agent's suggestion to localise. Clear and correct, but not in your everyday language."},{"concept_id":"c2","title":"AI-localised, shipped on agent confidence","description":"The same 11.11 offer arrives in your local language, written by an AI marketing agent and sent instantly to every market with no human reading it first. Usually fluent, but now and then a phrase reads like a literal translation or a word is wrong or garbled (as in a recent Malaysian ad with distorted AI Malay text). Price and dates are generated by the same AI."},{"concept_id":"c3","title":"AI-localised + native-speaker check","description":"The same 11.11 offer arrives in your local language. The AI agent drafts it, then a native speaker on the team reads every line before sending, fixes awkward phrasing, and confirms the discount, minimum spend and end time match the real offer. Sent the same day, natural standard local-language wording."},{"concept_id":"c4","title":"AI slang / code-mixed rewrite + native check","description":"The AI agent 'improves' the 11.11 message to lift engagement: casual local slang and code-mixed wording (e.g. Manglish, Bahasa gaul, Taglish, Thai internet slang), emojis and a playful hook, then a native speaker checks it before sending. Same offer, price and end time; feels like a friend texting you."},{"concept_id":"c5","title":"Human local copywriter, no AI (1-2 days later)","description":"No AI. A human local copywriter writes the 11.11 push and banner in your local language from scratch. Polished and culturally natural, but because it takes longer it goes out 1-2 days after the sale starts, so you may miss the first deals and early-bird vouchers."}],"constructs":["message_clarity","message_resonance","persuasiveness"],"aspects":["tone_fit","memorability","distinctiveness"],"generated_at":"2026-10-04T23:44:32.086Z"},"overview":{"n_respondents":312,"insights":"Across 312 Southeast Asian shoppers (led by Thailand n=113, Indonesia n=73, and Vietnam n=67), AI localization paired with a native-speaker review (c3) emerges as the clear operational winner, dominating message clarity and persuasiveness. Pure AI copy without human oversight damages credibility through translation errors, while delayed pure human copywriting misses critical sale timing. A casual code-mixed slang approach drives recall but compromises transactional clarity.","key_findings":[{"finding":"AI localization with native review dramatically outperforms pure AI and delayed human copy on clarity, achieving a 90% top-2 box score.","evidence":{"metric":"message_clarity","concept_id":"c3","value":4.5}},{"finding":"Unchecked AI copy triggers consumer skepticism, posting low clarity and weak persuasiveness due to perceived inaccuracies.","evidence":{"metric":"persuasiveness","concept_id":"c2","value":2.6}},{"finding":"Pure human translation preserves clarity but severely lags behind hybrid AI in driving conversion intent due to delivery latency.","evidence":{"metric":"persuasiveness","concept_id":"c5","value":2.9}},{"finding":"Native-checked AI localization secures the highest tone fit across all tested policies.","evidence":{"metric":"tone_fit","concept_id":"c3","value":4.2}}],"concept_leaderboard":[{"rank":1,"concept_id":"c3","title":"AI-localised + native-speaker check","score":4.568,"top2_box":0.9003},{"rank":2,"concept_id":"c4","title":"AI slang / code-mixed rewrite + native check","score":3.5132,"top2_box":0.4685},{"rank":3,"concept_id":"c5","title":"Human local copywriter, no AI (1-2 days later)","score":2.8921,"top2_box":0.5953},{"rank":4,"concept_id":"c2","title":"AI-localised, shipped on agent confidence","score":2.2384,"top2_box":0.2814},{"rank":5,"concept_id":"c1","title":"English-only promo","score":2.1261,"top2_box":0.3493}],"demographics":{"age_range":{"18-24":43,"45-54":37,"55+":13,"35-44":103,"25-34":116},"country":{"MYS":1,"SGP":58,"THA":113,"VNM":67,"IDN":73}},"audience_screening":{"claim_class":"directional_profile_derived","bullets":[{"fact":"36% in Thailand, 23% in Indonesia","attribute_id":"country","category_id":"THA","share":0.3622},{"fact":"37% aged 25-34, 33% aged 35-44","attribute_id":"age_range","category_id":"25-34","share":0.3718},{"fact":"53% low income","attribute_id":"income_category","category_id":"low","share":0.5288},{"fact":"84% use Facebook (social apps)","attribute_id":"technology.social_media_apps","category_id":"facebook","share":0.8365},{"fact":"30% use Netflix, 28% YouTube (streaming)","attribute_id":"entertainment.video_streaming","category_id":"netflix","share":0.3045}],"drill_down_note":"Use this as an initial audience screen: retarget population_query or run a follow-on Scenario if the mix does not match the intended segment."}},"qualitative":{"radar":{"score_range":[0,5],"score_scale_note":"SSR mean on 1–5 Likert: 1=strongly negative, 3=neutral, 5=strongly positive","series":[{"name":"English-only promo","theta":["message_clarity","message_resonance","persuasiveness","tone_fit","memorability","distinctiveness"],"r":[3.1,2.39,2.13,2.21,1.84,1.58]},{"name":"AI-localised, shipped on agent confidence","theta":["message_clarity","message_resonance","persuasiveness","tone_fit","memorability","distinctiveness"],"r":[3.09,2.91,2.61,2.62,2.52,2]},{"name":"AI-localised + native-speaker check","theta":["message_clarity","message_resonance","persuasiveness","tone_fit","memorability","distinctiveness"],"r":[4.5,4,4.05,4.17,3.82,2.94]},{"name":"AI slang / code-mixed rewrite + native check","theta":["message_clarity","message_resonance","persuasiveness","tone_fit","memorability","distinctiveness"],"r":[3.5,3.28,3.14,2.94,3.33,2.9]},{"name":"Human local copywriter, no AI (1-2 days later)","theta":["message_clarity","message_resonance","persuasiveness","tone_fit","memorability","distinctiveness"],"r":[3.75,3.26,2.92,3.32,2.99,2.39]}]},"relative_radar":{"score_range":[0,5],"score_scale_note":"Comparative rank score 0–5: per-persona concept ranking per dimension (Plackett–Luce expected rank) — 5=best of the set, 0=worst; sums to ~2.5 per concept across the panel","series":[{"name":"English-only promo","theta":["message_clarity","message_resonance","persuasiveness","tone_fit","memorability","distinctiveness"],"r":[1.15,1.09,1.29,1.1,0.77,0.95]},{"name":"AI-localised, shipped on agent confidence","theta":["message_clarity","message_resonance","persuasiveness","tone_fit","memorability","distinctiveness"],"r":[1.39,1.5,1.27,1.33,1.37,1.28]},{"name":"AI-localised + native-speaker check","theta":["message_clarity","message_resonance","persuasiveness","tone_fit","memorability","distinctiveness"],"r":[4.64,4.6,4.68,4.64,4.51,4.48]},{"name":"AI slang / code-mixed rewrite + native check","theta":["message_clarity","message_resonance","persuasiveness","tone_fit","memorability","distinctiveness"],"r":[3.53,3.7,3.69,3.6,3.86,3.85]},{"name":"Human local copywriter, no AI (1-2 days later)","theta":["message_clarity","message_resonance","persuasiveness","tone_fit","memorability","distinctiveness"],"r":[2.04,1.97,2.3,2.22,2.19,2.28]}]},"excerpts":[{"concept_id":"c3","concept_title":"AI-localised + native-speaker check","groups":[{"metric_id":"message_clarity","metric_kind":"construct","items":[{"text":"Everything is spelled out plainly so I can check my budget in minutes.","sentiment_score":4.5,"sentiment_label":"Strongly positive"},{"text":"The message is perfectly clear and unambiguous so I know exactly what I get and when it ends.","sentiment_score":4.5,"sentiment_label":"Strongly positive"},{"text":"The discount and end time are clear in my language so I know exactly what to expect.","sentiment_score":4.5,"sentiment_label":"Strongly positive"},{"text":"Everything is stated clearly so I know exactly what I'm getting.","sentiment_score":4.5,"sentiment_label":"Strongly positive"},{"text":"Everything is straight to the point, so I know exactly what I'm getting.","sentiment_score":4.5,"sentiment_label":"Strongly positive"},{"text":"Everything is clear and exact so I know exactly what I'm getting.","sentiment_score":4.5,"sentiment_label":"Strongly positive"},{"text":"Everything is exact and easy to read, no guessing needed when I’m checking my phone between customers.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"The details are unambiguous and presented in a way they can read without effort.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"The message is perfectly clear and unambiguous, making it easy to plan their spending.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"The message is clear and easy to understand without confusion.","sentiment_score":4.1,"sentiment_label":"Slightly positive"}]},{"metric_id":"message_resonance","metric_kind":"construct","items":[{"text":"It connects because it respects how I communicate without forcing awkward translations.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"This message speaks directly to me as it uses the standard Thai I rely on for family and business decisions.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"It respects my time and budget which I care about.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"It connects with my need for clear terms since I count every rupiah before buying essentials.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"It resonates strongly since it uses the language I speak daily to manage logistics and connect with family.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"Feels disconnected from my life but I trust the numbers.","sentiment_score":4,"sentiment_label":"Slightly positive"},{"text":"It feels respectful of my time and language, which matches how I run my own shop.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"It resonates because it respects my time and language, like a real person sent it.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"It fits how I actually communicate with local shops.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"It feels disconnected from my deeper life but works for the transaction.","sentiment_score":3.5,"sentiment_label":"Slightly positive"}]},{"metric_id":"persuasiveness","metric_kind":"construct","items":[{"text":"This message is highly persuasive and I want to act now since the terms match my budgeting needs.","sentiment_score":4.1,"sentiment_label":"Slightly positive"},{"text":"I want to act now because the confidence in the text reduces my risk of error.","sentiment_score":4.1,"sentiment_label":"Slightly positive"},{"text":"I'm more willing to shop when I know the info is solid.","sentiment_score":4.1,"sentiment_label":"Slightly positive"},{"text":"Highly persuasive; I feel ready to buy now because the message feels reliable and direct.","sentiment_score":4.1,"sentiment_label":"Slightly positive"},{"text":"I feel motivated to click because the text makes me trust the discount is real.","sentiment_score":4.1,"sentiment_label":"Slightly positive"},{"text":"I am more likely to buy because the text looks reliable and professional.","sentiment_score":4.1,"sentiment_label":"Slightly positive"},{"text":"Knowing the info is verified gives me confidence to act without second-guessing.","sentiment_score":3.6,"sentiment_label":"Slightly positive"},{"text":"Knowing it’s checked makes me more likely to click through.","sentiment_score":3.6,"sentiment_label":"Slightly positive"},{"text":"The combination of speed and accuracy makes them want to buy now.","sentiment_score":3.6,"sentiment_label":"Slightly positive"},{"text":"Knowing a human verified it makes me want to grab the deal now.","sentiment_score":3.6,"sentiment_label":"Slightly positive"}]},{"metric_id":"tone_fit","metric_kind":"aspect","items":[{"text":"It feels professional yet local, matching how I run my shop.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"The tone feels authentic and aligned with what I expect from a reliable service.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"It sounds like how a shop owner I know would send a message.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"The voice is respectful and direct like I like.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"Warm but professional, like a shop owner I know.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"The tone feels authentic and professional, fitting their expectations for an app that respects their time and budget constraints.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"The tone is perfect, authentic, and on-brand for a service I would recommend.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"The tone fits well—it's professional but approachable, matching my work style.","sentiment_score":3.7,"sentiment_label":"Slightly positive"},{"text":"The tone feels respectful and aligned with their sensibility.","sentiment_score":3.7,"sentiment_label":"Slightly positive"},{"text":"It’s warm and professional without trying too hard, which suits my age and habits.","sentiment_score":3.6,"sentiment_label":"Slightly positive"}]},{"metric_id":"memorability","metric_kind":"aspect","items":[{"text":"It stays with me longer since it feels reliable and straightforward.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"I might remember parts of this message when I need to budget.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"I would barely remember this message because it is straightforward and does not rely on gimmicks.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"I would likely remember this message because it feels reliable compared to others.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"I would likely remember this message because it is trustworthy.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"I would likely remember this message because it feels trustworthy and clear.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"I would likely remember this message because it reads like a trusted alert.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"The clarity makes it stay with me, so I don’t forget the end date when I’m at the market.","sentiment_score":3.4,"sentiment_label":"Neutral"},{"text":"I'd likely remember this because it felt reliable compared to the rest.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"It’s solid enough that I’d remember the offer.","sentiment_score":3.3,"sentiment_label":"Neutral"}]},{"metric_id":"distinctiveness","metric_kind":"aspect","items":[{"text":"While the offer itself is standard, the verified accuracy sets it apart from unconfirmed AI messages.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"It has distinctive elements by balancing AI speed with human verification.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"This has some distinctive elements that set it apart from purely automated campaigns.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"It stands out by balancing speed with accuracy.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"It stands out because it respects my time and language while keeping things simple and honest.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"This feels clearly different from competitors because it respects the language.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"It stands out as the only one I can rely on.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"It's different because most others skip the human check.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"It stands out because it respects my time and language.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"It stands out for its reliability, distinguishing itself from pure AI or dry English promos.","sentiment_score":2.9,"sentiment_label":"Neutral"}]}]},{"concept_id":"c1","concept_title":"English-only promo","groups":[{"metric_id":"message_clarity","metric_kind":"construct","items":[{"text":"The terms are crystal clear—no guesswork on dates or discounts. I can see exactly what I need to do to get the deal.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"The deal terms are straight forward, but the language feels too formal for my daily browsing.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"The offer terms are stated plainly without ambiguity, so I know exactly what the discount and deadline are.","sentiment_score":4.3,"sentiment_label":"Slightly positive"},{"text":"The numbers and dates are easy to parse, but the 'minimum spend' part feels vague without a concrete figure upfront.","sentiment_score":4.3,"sentiment_label":"Slightly positive"},{"text":"The offer details are clear to an English speaker but vague for me since I rely on my local language for financial decisions.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"The dates and discount are clear enough, but the language feels distant from how I talk with suppliers or neighbors.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"The details are clear enough if I translate them, but the language barrier slows me down.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"The sale terms are clear in English but vague for me since I shop in Thai.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"I get the deal but the English makes it feel formal and less urgent.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"I get the numbers but the language creates a barrier that makes me hesitate to click.","sentiment_score":2.9,"sentiment_label":"Neutral"}]},{"metric_id":"message_resonance","metric_kind":"construct","items":[{"text":"This message strongly resonates with who I am.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"This message resonates somewhat with my needs.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"It doesn't connect because I operate in a mixed language environment where English alone feels too formal.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"It doesn't connect with my need for local relevance, so I skim past it without feeling seen.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"It does not connect with my identity or mood because it ignores the linguistic context I use for negotiating prices at local markets.","sentiment_score":2.2,"sentiment_label":"Slightly negative"},{"text":"It doesn't connect with my routine since I usually read promos in Indonesian before deciding whether to spend on household needs.","sentiment_score":2.2,"sentiment_label":"Slightly negative"},{"text":"It feels disconnected from my daily life since I usually communicate in my local tongue with friends.","sentiment_score":2.2,"sentiment_label":"Slightly negative"},{"text":"It doesn't connect much because I need to know the terms are reliable for my household budget.","sentiment_score":2.2,"sentiment_label":"Slightly negative"},{"text":"It feels disconnected from my life because I do not speak English for shopping deals.","sentiment_score":2.2,"sentiment_label":"Slightly negative"},{"text":"It feels disconnected from my daily life since I switch between Isan at home and Standard Thai at work, not English for shopping.","sentiment_score":2.2,"sentiment_label":"Slightly negative"}]},{"metric_id":"persuasiveness","metric_kind":"construct","items":[{"text":"The discount is strong enough to make me act, especially since shipping is free. I don't feel pressured, just informed.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"This message is highly persuasive — I want to act now.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"The offer is weak because the generic tone doesn't inspire confidence in the deal's validity.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"The directness helps, but the lack of localization makes it feel like a generic push that I might ignore if I am busy with work or family duties.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"I might ignore it because I'm not sure I can trust the translation.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"I feel less motivated to act because I worry about missing conditions that aren’t explained in a language I use most.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"It doesn't push me to act because I worry about missing details hidden in the formal phrasing.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"I hesitate to click because the language barrier makes me worry I might miss important conditions.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"I feel less motivated to act since I can't confirm details instantly in my primary language.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"It feels weak because it doesn't trust me to read what I speak.","sentiment_score":2,"sentiment_label":"Slightly negative"}]},{"metric_id":"tone_fit","metric_kind":"aspect","items":[{"text":"The tone is neutral and professional, which fits a retail app but feels a bit cold for a sale event.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"The tone feels completely wrong for this brand.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"It's too formal and brand-focused, not matching how I actually talk to my family at dinner.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"The tone is neutral and safe, but misses the warmth I expect from brands I trust.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"The tone feels wrong for a local brand as it assumes I operate in a language that does not fit my household economy.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"The tone feels mismatched for my market; I expect casual Bahasa that feels like it's meant for me.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"Feels formal and distant from how I talk to my customers.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"The tone feels completely wrong for this brand, as it ignores the local context I navigate every day.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"The tone feels mismatched for a local festival sale, lacking the warmth I expect from brands I trust.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"The tone is too formal and stiff for how I check my phone.","sentiment_score":2,"sentiment_label":"Slightly negative"}]},{"metric_id":"memorability","metric_kind":"aspect","items":[{"text":"I'll remember the discount, but the message itself fades quickly after I close the notification.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"I would barely remember this message.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"This message is highly memorable and sticks with me.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"I'll recall the numbers, but the vibe fades quickly because it doesn't stick in my mind.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"I might recall the discount number but not the details after closing my phone.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"I would barely remember this because it blends in with other generic English promos.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"I would not remember this message after scrolling past it in my notification center.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"I would forget this immediately since it does not speak to the specific needs I track when managing monthly expenses.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"I will not recall the exact end time when I open the app later.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"I might glance at it once and forget it since it blends with other generic shop notices.","sentiment_score":1.7,"sentiment_label":"Slightly negative"}]},{"metric_id":"distinctiveness","metric_kind":"aspect","items":[{"text":"It stands out because it's direct, but most brands send similar plain English alerts during big sales.","sentiment_score":2.3,"sentiment_label":"Slightly negative"},{"text":"This is mostly generic with little differentiation.","sentiment_score":2.3,"sentiment_label":"Slightly negative"},{"text":"This feels clearly different from competitors.","sentiment_score":2.3,"sentiment_label":"Slightly negative"},{"text":"This sounds exactly like every other brand communication I encounter, offering no unique signal to stand out.","sentiment_score":2.2,"sentiment_label":"Slightly negative"},{"text":"This is mostly generic with little differentiation from other English-only ads I ignore.","sentiment_score":1.5,"sentiment_label":"Slightly negative"},{"text":"It blends in with all the generic English promos I see and never stand out.","sentiment_score":1.5,"sentiment_label":"Slightly negative"},{"text":"This looks like every other English ad I ignore on my phone.","sentiment_score":1.5,"sentiment_label":"Slightly negative"},{"text":"It sounds like every other store promotion I see on my phone.","sentiment_score":1.5,"sentiment_label":"Slightly negative"},{"text":"This looks like every other store ad I see on my feed.","sentiment_score":1.5,"sentiment_label":"Slightly negative"},{"text":"It looks generic like every other English-only global ad I see daily.","sentiment_score":1.5,"sentiment_label":"Slightly negative"}]}]},{"concept_id":"c4","concept_title":"AI slang / code-mixed rewrite + native check","groups":[{"metric_id":"message_clarity","metric_kind":"construct","items":[{"text":"The friend check keeps the important details clear despite the casual style.","sentiment_score":4.1,"sentiment_label":"Slightly positive"},{"text":"The message is perfectly clear and unambiguous about the sale details.","sentiment_score":4.1,"sentiment_label":"Slightly positive"},{"text":"The deal details remain clear despite the playful language choices.","sentiment_score":4.1,"sentiment_label":"Slightly positive"},{"text":"Despite the casual vibe, the details stay clear, so I know what I'm getting.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"The main details are clear but the playful text adds noise I do not need.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"I can follow the main offer but the casual mix makes me pause on the exact details.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"Some of the mixed words confuse me and I have to read twice to see the real offer.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"I understand the gist but some parts are vague due to the slang mixing.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"Some words are too casual and I am not sure what they mean exactly.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"The playful style adds noise that makes the core offer slightly harder to parse quickly.","sentiment_score":2.9,"sentiment_label":"Neutral"}]},{"metric_id":"message_resonance","metric_kind":"construct","items":[{"text":"This message speaks directly to them and feels deeply resonant.","sentiment_score":4.3,"sentiment_label":"Slightly positive"},{"text":"This message strongly resonates with who I am as a young local woman.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"The playful tone matches how I joke with friends at the hawker centre.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"This message resonates somewhat with my needs for speed and friendly tone.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"It strongly resonates with my social identity but I worry it distracts from the financial facts I need.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"I appreciate the energy, but it doesn’t quite match my steady pace or needs.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"I get the vibe but it doesn't fit my mood today.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"It tries to feel friendly but I prefer straightforward language when dealing with sales.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"It feels friendly like a text from a friend which I like.","sentiment_score":3.2,"sentiment_label":"Neutral"},{"text":"It matches my age but not my current serious mood about debt.","sentiment_score":3.2,"sentiment_label":"Neutral"}]},{"metric_id":"persuasiveness","metric_kind":"construct","items":[{"text":"This message is highly persuasive and makes me want to act now to save money.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"The message is quite persuasive and motivating because it feels like a trusted tip.","sentiment_score":4.3,"sentiment_label":"Slightly positive"},{"text":"This message is highly persuasive and urges immediate action.","sentiment_score":4.3,"sentiment_label":"Slightly positive"},{"text":"It pushes them to click now before the early deals vanish.","sentiment_score":4.3,"sentiment_label":"Slightly positive"},{"text":"The playfulness doesn't move me to spend; I need clear value to justify using my savings.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"The informality creates resistance when I need to be precise about spending.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"I am not convinced because I worry the fun text hides the real costs.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"Moderate because I like the fun but I need to be sure about prices.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"It grabs attention, but I wonder if the hype hides something I should read carefully.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"This message is highly persuasive — I want to act now despite the tone.","sentiment_score":3.1,"sentiment_label":"Neutral"}]},{"metric_id":"tone_fit","metric_kind":"aspect","items":[{"text":"The voice is spot on for my age and where I live, not too stiff.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"The tone fits the brand and audience well overall.","sentiment_score":4.2,"sentiment_label":"Slightly positive"},{"text":"The tone feels somewhat off or mismatched to some but I like the friendliness.","sentiment_score":4.1,"sentiment_label":"Slightly positive"},{"text":"The tone is perfect — authentic and on-brand for my social style.","sentiment_score":4.1,"sentiment_label":"Slightly positive"},{"text":"Too casual for how I shop when I'm on a tight budget.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"It feels too young for me even though I try to stay current with new tools.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"Feels mismatched for a deal I need to plan for.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"The tone fits the brand well but feels mismatched for my current mindset.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"The voice feels mismatched with my conservative approach to spending and saving.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"The tone feels somewhat off or mismatched to my sensibility.","sentiment_score":2.8,"sentiment_label":"Neutral"}]},{"metric_id":"memorability","metric_kind":"aspect","items":[{"text":"I might remember parts of this message because the slang sticks in my mind.","sentiment_score":4.4,"sentiment_label":"Slightly positive"},{"text":"I would likely remember this message because it feels personal.","sentiment_score":4.3,"sentiment_label":"Slightly positive"},{"text":"This message is highly memorable and sticks with them due to the playful hook.","sentiment_score":4.3,"sentiment_label":"Slightly positive"},{"text":"This message is highly memorable and sticks with them.","sentiment_score":4.3,"sentiment_label":"Slightly positive"},{"text":"I would likely remember this message because the playful hook is distinct from standard notifications.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"I might forget the specific deals because the style is loud.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"I remember the playful parts but the numbers fade quickly, which isn’t ideal for planning.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"The slang might make me smile but I will forget the deal.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"I remember the emojis but forget the important details.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"I might remember the emojis but not the exact discount details.","sentiment_score":3.3,"sentiment_label":"Neutral"}]},{"metric_id":"distinctiveness","metric_kind":"aspect","items":[{"text":"It feels fresh and local, unlike the generic ones I ignore.","sentiment_score":3.9,"sentiment_label":"Slightly positive"},{"text":"This feels clearly different from competitors due to style.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"This is highly distinctive and stands out strongly from the boring formal alerts.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"This is mostly generic with little differentiation in the offer itself.","sentiment_score":3.7,"sentiment_label":"Slightly positive"},{"text":"This approach is common now and does not differentiate the brand enough to win my loyalty.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"It differentiates itself with energy, but risks feeling too casual for their needs.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"Ada upaya membedakan diri lewat slang tapi justru mengurangi kesan profesional.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"This is mostly generic with little differentiation beyond surface-level style.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"It feels clearly different from competitors due to slang use.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"This feels clearly different from competitors by using local internet culture.","sentiment_score":2.9,"sentiment_label":"Neutral"}]}]},{"concept_id":"c5","concept_title":"Human local copywriter, no AI (1-2 days later)","groups":[{"metric_id":"message_clarity","metric_kind":"construct","items":[{"text":"I cannot understand what this message is saying because it comes too late to be useful.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"I understand the gist but some parts are vague if the delay means offers change before I see the message.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"The message is clear and easy to understand when I finally see it.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"I understand the gist but some parts are vague since the timing is delayed.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"I understand the gist but some parts are vague due to the delayed timing of the offer.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"I understand the gist but the delay makes some parts feel vague.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"I understand the gist but some parts are vague on how soon the items will remain in stock.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"I understand the gist but some parts are vague compared to the offer.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"The message is clear and easy to understand, but the late arrival reduces its urgency.","sentiment_score":3.5,"sentiment_label":"Slightly positive"},{"text":"The writing is perfect and unambiguous but timing matters more than polish for me.","sentiment_score":3.4,"sentiment_label":"Neutral"}]},{"metric_id":"message_resonance","metric_kind":"construct","items":[{"text":"It speaks to my needs well, just the timing makes it less useful for my rush purchases.","sentiment_score":3.7,"sentiment_label":"Slightly positive"},{"text":"This message strongly resonates with their identity as a local buyer.","sentiment_score":3.7,"sentiment_label":"Slightly positive"},{"text":"It feels disconnected from my urgency since I need deals at the start.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"It respects my culture and language, which I appreciate as a Javanese speaker.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"It feels too late for my planning cycle since I schedule shopping at the start of sales.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"I like the human touch but the timing doesn't fit my shopping rhythm.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"I value the quality but missing the start date hurts my planning.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"It feels disconnected from their life because they need timely alerts to plan shopping around household budgets.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"It feels disconnected from my life because I need offers now not next week.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"It feels disconnected because the timing misses my planning window for the sale.","sentiment_score":2.8,"sentiment_label":"Neutral"}]},{"metric_id":"persuasiveness","metric_kind":"construct","items":[{"text":"I’d act if it were earlier, but the delay reduces how motivated I feel to check now.","sentiment_score":3.4,"sentiment_label":"Neutral"},{"text":"This message is quite persuasive and motivating if only it arrived when the sale started.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"It is highly persuasive if the timing did not lag behind the sale.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"I am less likely to act when the timing is off because early vouchers are critical for me.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"I am less persuaded because the deals may already be gone by arrival.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"This message is weakly persuasive because the delay means I can't catch the best offers.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"I am not motivated because the early vouchers are already gone.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"I feel less motivated to rely on it since the timing could cost me the initial savings I need.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"It is weakly persuasive because the delay hurts my budget timing.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"The timing weakens the pull to act immediately.","sentiment_score":2.5,"sentiment_label":"Neutral"}]},{"metric_id":"tone_fit","metric_kind":"aspect","items":[{"text":"The voice matches a trusted local shop, warm and professional, which I really like.","sentiment_score":3.8,"sentiment_label":"Slightly positive"},{"text":"The tone fits the brand and audience well with natural phrasing that I appreciate.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"Feels professional but not quite what I expect for quick app alerts.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"It feels human, but late compared to what I need.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"Mismatched with how fast I shop.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"The tone is appropriate, but the late delivery feels like a missed appointment in my schedule.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"The tone is acceptable but not distinctive compared to the trusted AI check.","sentiment_score":3.3,"sentiment_label":"Neutral"},{"text":"The tone fits the brand and audience well without feeling forced or robotic.","sentiment_score":2.7,"sentiment_label":"Neutral"},{"text":"The tone is perfect—authentic and on-brand for a trusted retailer.","sentiment_score":2.7,"sentiment_label":"Neutral"},{"text":"Good quality but lacks the instant relevance they prefer.","sentiment_score":2.7,"sentiment_label":"Neutral"}]},{"metric_id":"memorability","metric_kind":"aspect","items":[{"text":"I barely remember it because it arrives when the excitement and offers have already faded.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"I would remember the quality of the writing but not the offer because it is too late.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"I would forget this message immediately because it arrives after the deals are gone.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"I forget this because by the time it arrives the sale is already slow.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"I would likely remember this because of the clear writing quality.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"I would likely remember this message because of its quality.","sentiment_score":3,"sentiment_label":"Neutral"},{"text":"I would barely remember it because I've already moved on to another deal.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"I would forget this message immediately because the sale is already past its peak by then.","sentiment_score":2.5,"sentiment_label":"Neutral"},{"text":"This message sticks with me because it reads like a real note from the shop.","sentiment_score":2.5,"sentiment_label":"Neutral"},{"text":"It blends in as standard copy, leaving little lasting impression.","sentiment_score":2.5,"sentiment_label":"Neutral"}]},{"metric_id":"distinctiveness","metric_kind":"aspect","items":[{"text":"This has some distinctive elements because of the no-AI stance but the lag is a drawback.","sentiment_score":2.4,"sentiment_label":"Slightly negative"},{"text":"This has some distinctive elements but lacks the speed I need.","sentiment_score":2.4,"sentiment_label":"Slightly negative"},{"text":"This feels clearly different from competitors in its professionalism, but not in urgency.","sentiment_score":2.4,"sentiment_label":"Slightly negative"},{"text":"It feels different for its craft, but the delay makes it less useful than faster options.","sentiment_score":2.4,"sentiment_label":"Slightly negative"},{"text":"This is mostly generic with little differentiation since other brands do this too.","sentiment_score":2.4,"sentiment_label":"Slightly negative"},{"text":"Different only because it's slower than everyone else.","sentiment_score":2.4,"sentiment_label":"Slightly negative"},{"text":"It stands out for quality, but many brands do similar human-written copy.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"Some unique touches, yet it feels like yesterday's news.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"It has some distinctive elements but the late timing overshadows them.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"This sounds exactly like every other brand but slower to market.","sentiment_score":1.9,"sentiment_label":"Slightly negative"}]}]},{"concept_id":"c2","concept_title":"AI-localised, shipped on agent confidence","groups":[{"metric_id":"message_clarity","metric_kind":"construct","items":[{"text":"The message is mostly unclear because I cannot tell if a word mistake changes the discount amount.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"Sometimes it reads fine but other times words are wrong so I can't be sure what the offer really is.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"I get the main idea, but the garbled words make me pause to figure out the actual end time.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"The message is mostly unclear or confusing when phrases don't match what I know.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"Mostly clear but some words feel off enough that I can't fully trust the discount info.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"I understand the gist but the grammar feels off in places where AI might have struggled.","sentiment_score":3.1,"sentiment_label":"Neutral"},{"text":"I get the gist, but those garbled phrases make me wonder if the price or date is also wrong.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"I get the main idea, but some words feel off enough to make me pause.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"The message is mostly unclear or confusing when the AI mistranslates key terms.","sentiment_score":2.8,"sentiment_label":"Neutral"},{"text":"I get the gist but some words look odd, like a translation error.","sentiment_score":2.7,"sentiment_label":"Neutral"}]},{"metric_id":"message_resonance","metric_kind":"construct","items":[{"text":"It feels disconnected because automated text lacks the care I expect from a service handling my money.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"It does not resonate because I need accuracy when managing my savings for marriage.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"It feels disconnected because I cannot trust the text to be accurate for my needs.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"This message feels disconnected from my life when I notice awkward phrasing.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"This message feels disconnected from my life due to unnatural phrasing that does not reflect how I talk to my suppliers.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"It feels disconnected from my reality since I verify prices carefully before spending on groceries.","sentiment_score":2.9,"sentiment_label":"Neutral"},{"text":"The errors make it feel impersonal and risky for my budget planning.","sentiment_score":2.5,"sentiment_label":"Neutral"},{"text":"It feels generic and doesn't warm my heart like a real message would.","sentiment_score":2.5,"sentiment_label":"Neutral"},{"text":"The intent to localize connects, but execution errors reduce its effectiveness.","sentiment_score":2.5,"sentiment_label":"Neutral"},{"text":"Local language helps, but errors undermine the feeling of being understood.","sentiment_score":2.5,"sentiment_label":"Neutral"}]},{"metric_id":"persuasiveness","metric_kind":"construct","items":[{"text":"The errors create resistance because I worry the price or dates might be wrong when I check out.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"I resist acting because I have seen AI errors before and do not want to guess the terms.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"It is weakly persuasive because I fear hidden errors in the terms.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"I hesitate to click because I am not sure the offer is valid.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"The message is weakly persuasive because I doubt the accuracy.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"Still weak because I doubt the details.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"This message is weakly persuasive because I hesitate to trust unverified content.","sentiment_score":2.2,"sentiment_label":"Slightly negative"},{"text":"I resist it because I cannot verify the details before acting.","sentiment_score":2.2,"sentiment_label":"Slightly negative"},{"text":"I worry the prices might not match what's actually on the shelf.","sentiment_score":2.1,"sentiment_label":"Slightly negative"},{"text":"The errors create resistance—I'd rather check the site manually than trust a typo-ridden push.","sentiment_score":2.1,"sentiment_label":"Slightly negative"}]},{"metric_id":"tone_fit","metric_kind":"aspect","items":[{"text":"Feels robotic and careless compared to how I check my own deliveries.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"The tone is acceptable but lacks the care I expect from a trusted local app.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"Feels too robotic and careless for a brand expecting to be my partner in saving.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"The tone feels somewhat off because automated phrases can sound stiff or awkward.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"The automated tone feels impersonal and slightly careless given their budget constraints.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"The tone feels somewhat off or mismatched when the language usage is inconsistent with standard local expectations.","sentiment_score":2.6,"sentiment_label":"Neutral"},{"text":"It feels careless, which doesn't sit well with how careful I have to be with expenses.","sentiment_score":2.3,"sentiment_label":"Slightly negative"},{"text":"It sounds okay but has a robotic edge I don't trust.","sentiment_score":2.3,"sentiment_label":"Slightly negative"},{"text":"Too automated, lacks the warmth I expect from local brands.","sentiment_score":2.3,"sentiment_label":"Slightly negative"},{"text":"The tone feels automated and careless rather than attentive to their needs.","sentiment_score":2.3,"sentiment_label":"Slightly negative"}]},{"metric_id":"memorability","metric_kind":"aspect","items":[{"text":"I would forget this message immediately because it lacks credibility and warmth.","sentiment_score":2.5,"sentiment_label":"Neutral"},{"text":"I would barely remember this message once the glitch passes my mind.","sentiment_score":2.5,"sentiment_label":"Neutral"},{"text":"I might remember the discount but not the fine print because errors make me distrust the rest.","sentiment_score":2.5,"sentiment_label":"Neutral"},{"text":"I would likely remember this message due to the potential confusion rather than the offer itself.","sentiment_score":2.5,"sentiment_label":"Neutral"},{"text":"I would barely remember this since the mixed signals fade after I close the app.","sentiment_score":2.5,"sentiment_label":"Neutral"},{"text":"I would forget this message immediately once I check for possible mistakes in the details.","sentiment_score":2.5,"sentiment_label":"Neutral"},{"text":"They would forget this quickly if the phrasing feels unnatural or broken.","sentiment_score":2.1,"sentiment_label":"Slightly negative"},{"text":"The mistakes stand out more than the actual offer details.","sentiment_score":2.1,"sentiment_label":"Slightly negative"},{"text":"I'd remember the mistake more than the offer itself.","sentiment_score":2.1,"sentiment_label":"Slightly negative"},{"text":"The glitch sticks, not the offer.","sentiment_score":2,"sentiment_label":"Slightly negative"}]},{"metric_id":"distinctiveness","metric_kind":"aspect","items":[{"text":"It blends into the noise of automated marketing, offering no real differentiation from other bots.","sentiment_score":2.4,"sentiment_label":"Slightly negative"},{"text":"It feels different because of the AI quirks but not in a way that builds confidence.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"It looks like other AI-generated ads I have encountered.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"This feels clearly different from competitors because it lacks a human touch.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"It blends in with other AI-generated spam I ignore.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"It feels like any other automated campaign I have seen.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"This feels clearly different from competitors due to the AI risk.","sentiment_score":2,"sentiment_label":"Slightly negative"},{"text":"This is mostly generic with little differentiation despite the AI effort.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"It feels distinct as an AI attempt but not in a trustworthy way.","sentiment_score":1.7,"sentiment_label":"Slightly negative"},{"text":"Feels like every other unpolished AI message.","sentiment_score":1.7,"sentiment_label":"Slightly negative"}]}]}]},"charts":{"word_cloud":{"phrases":[{"phrase":"message","count":1953},{"phrase":"tone","count":1296},{"phrase":"clear","count":1177},{"phrase":"language","count":942},{"phrase":"local","count":803},{"phrase":"human","count":718},{"phrase":"details","count":716},{"phrase":"offer","count":714},{"phrase":"makes","count":661},{"phrase":"remember","count":602},{"phrase":"slang","count":589},{"phrase":"english","count":549},{"phrase":"errors","count":542},{"phrase":"trust","count":541},{"phrase":"brand","count":529},{"phrase":"speed","count":515},{"phrase":"generic","count":463},{"phrase":"deals","count":446},{"phrase":"terms","count":442},{"phrase":"timing","count":441},{"phrase":"act","count":437},{"phrase":"delay","count":433},{"phrase":"persuasive","count":427},{"phrase":"check","count":398},{"phrase":"resonates","count":386},{"phrase":"deal","count":385},{"phrase":"daily","count":371},{"phrase":"early deals","count":183},{"phrase":"tone fit","count":160},{"phrase":"translation errors","count":67},{"phrase":"native speaker check","count":53},{"phrase":"shopping app","count":31},{"phrase":"human copywriter","count":19},{"phrase":"push notification","count":11},{"phrase":"local audience","count":5},{"phrase":"code-mixed slang","count":3},{"phrase":"financial details","count":3},{"phrase":"agent confidence","count":2},{"phrase":"sale banner","count":2},{"phrase":"promotional copy","count":1},{"phrase":"this message","count":1058},{"phrase":"message is","count":839},{"phrase":"the tone","count":963},{"phrase":"the offer","count":547},{"phrase":"the delay","count":402},{"phrase":"tone feels","count":494},{"phrase":"the message","count":663},{"phrase":"clear and","count":412},{"phrase":"the slang","count":333},{"phrase":"is clear","count":397},{"phrase":"to act","count":389},{"phrase":"due to","count":350},{"phrase":"clear but","count":335},{"phrase":"tone is","count":332},{"phrase":"accuracy","count":357},{"phrase":"time","count":364},{"phrase":"stands out","count":316},{"phrase":"casual","count":346},{"phrase":"early","count":356},{"phrase":"budget","count":358},{"phrase":"remember this","count":295},{"phrase":"needs","count":355},{"phrase":"discount","count":352},{"phrase":"sale","count":348},{"phrase":"quickly","count":350},{"phrase":"saya","count":175},{"phrase":"somewhat","count":323},{"phrase":"the deal","count":279},{"phrase":"sounds","count":351},{"phrase":"local language","count":254}]},"additional":[{"chart_id":"winner_panel_pmf","title":"Panel PMF — AI-localised + native-speaker check","caption":"Shows the overwhelming consensus and minimal polarization behind native-reviewed AI messaging.","chart_type":"bar","labels":["1","2","3","4","5"],"series":[{"name":"Probability","values":[0.0052,0.0177,0.0769,0.2762,0.6241]}]},{"chart_id":"country_segment_heatmap","title":"Mean message clarity by country","caption":"Highlights how localization preferences distribute across primary Southeast Asian regional markets.","chart_type":"heatmap","labels":["AI-localised + native-speaker check","Human local copywriter, no AI (1-2 days later)","AI slang / code-mixed rewrite + native check","English-only promo","AI-localised, shipped on agent confidence"],"series":[{"name":"IDN","values":[4.48,3.73,3.57,2.82,3.1]},{"name":"MYS","values":[4.48,3.77,4.03,3.63,2.84]},{"name":"SGP","values":[4.45,3.77,3.57,3.87,2.96]},{"name":"THA","values":[4.51,3.72,3.53,2.98,3.11]},{"name":"VNM","values":[4.54,3.79,3.29,2.93,3.18]}]},{"chart_id":"theme_bar","title":"Top themes — AI-localised + native-speaker check","caption":"Identifies the core drivers of trust and clarity reinforcing the winning hybrid copy workflow.","chart_type":"horizontal_bar","labels":["Trust","Clarity","Audience Fit","Call To Action","Differentiation","Emotion"],"series":[{"name":"Mentions","values":[307,216,130,9,8,3]}]}],"profile_distributions":[{"chart_id":"respondent_age_range_distribution","title":"Respondent age range","caption":"n = 312. Synthetic panel age mix among successful respondents.","chart_type":"bar","labels":["18-24","25-34","35-44","45-54","55+"],"series":[{"name":"Respondents","values":[43,116,103,37,13]}]},{"chart_id":"respondent_income_distribution","title":"Respondent income category","caption":"n = 312. Region-adjusted relative income labels from synthetic profiles (not actual household income). 3 not categorised.","chart_type":"bar","labels":["Low","Lower-middle","Middle","Upper-middle","Suppressed"],"series":[{"name":"Respondents","values":[165,74,42,19,9]}]},{"chart_id":"respondent_thematic_a","title":"Social media apps","caption":"n = 312. Social media apps among successful respondents. Multi-select: shares may exceed 100%. 3 not categorised. Respondents may appear in more than one category.","chart_type":"bar","labels":["Facebook","YouTube","TikTok","Instagram","LINE","WhatsApp","X","Zalo","Other"],"series":[{"name":"Respondents","values":[261,254,225,188,101,71,42,40,188]}]},{"chart_id":"respondent_thematic_b","title":"Video streaming","caption":"n = 312. Video streaming among successful respondents. Multi-select: shares may exceed 100%. 3 not categorised. Respondents may appear in more than one category.","chart_type":"bar","labels":["Netflix","YouTube","Disney+ Hotstar","YouTube (YouTube)","Asian Drama & Anime OTTs (iQIYI, WeTV, Bilibili)","Other","Suppressed"],"series":[{"name":"Respondents","values":[95,86,23,11,10,219,26]}]}]},"actions":[{"recommendation":"Prioritize AI-localised + native-speaker check for further validation, then run a pricing pulse on the winning concept.","evidence_refs":["concept_leaderboard","concept_construct_matrix"]},{"recommendation":"Address distinctiveness feedback on AI-localised + native-speaker check before launch.","evidence_refs":["aspect_matrix","aspect_comparison"]},{"recommendation":"Consider launching the marketing followup scenario analysis next.","evidence_refs":["agent_context"]}],"why_they_chose":{"sample_line":"We asked why: 312 people who made a choice. Percents are of these 312, so you can compare them to other runs.","rows":[{"pct":"55%","label":"native speaker check → error free info → accuracy over instant → choose AI-localised + native-speaker che","kind":"complete","share":0.5507},{"pct":"38%","label":"local language text → easier to understand → clarity over speed → choose AI-localised + native-speaker che","kind":"complete","share":0.3797},{"pct":"5%","label":"local slang phrasing → feels relatable → connection over formal → choose AI slang / code-mixed rewrite + n","kind":"complete","share":0.0475},{"pct":"2%","label":"Other reasons","kind":"other","share":0.0221}],"footer":"Path percents are not market share. They are the share of people we asked why who stated that reason."},"stated_reason_map":{"pathways_reconstructed":[],"degraded":false,"schema_version":"stated_reason_map.v1","caveat":"Mechanism attributions among frozen synthetic respondents via a finite-decision model over a drafted pathway menu; weighted probabilities, not observed statements — not a causal or generative mechanism.","degradation_reason":null,"claim_class":"stated_reason_among_frozen_respondents","elicitation_mode":"finite_decision","pathways_complete":[{"quote_hooks":[],"complete":true,"key":"native speaker check > error free info > accuracy over instant > choose AI-localised + native-speaker che","unique_person_support":172,"confidence":0.4466,"share":0.5507,"reconstructed":false,"nodes":["native speaker check","error free info","accuracy over instant","choose AI-localised + native-speaker che"]},{"quote_hooks":[],"complete":true,"key":"local language text > easier to understand > clarity over speed > choose AI-localised + native-speaker che","unique_person_support":118,"confidence":0.3893,"share":0.3797,"reconstructed":false,"nodes":["local language text","easier to understand","clarity over speed","choose AI-localised + native-speaker che"]},{"quote_hooks":[],"complete":true,"key":"local slang phrasing > feels relatable > connection over formal > choose AI slang / code-mixed rewrite + n","unique_person_support":15,"confidence":0.9781,"share":0.0475,"reconstructed":false,"nodes":["local slang phrasing","feels relatable","connection over formal","choose AI slang / code-mixed rewrite + n"]}],"n_elicited":312,"quote_hooks":[],"elicitation_sampling":"all","n_respondents":312,"concentration":{"hhi":0.4502,"unique_complete_over_n":0.0096},"residual_other":0.0221,"leakage":null,"mechanisms":{"by_choice":{"c3":[{"facet":"trust","pathway_id":"trust_in_native_check","expected_support":171.8081,"label":"Trust in native check","mean_confidence":0.4466,"steps":["native speaker check","error free info","accuracy over instant","choose AI-localised + native-speaker che"],"share":0.5785},{"facet":"language preference","pathway_id":"language_comfort_priority","expected_support":118.4817,"label":"Language comfort priority","mean_confidence":0.3893,"steps":["local language text","easier to understand","clarity over speed","choose AI-localised + native-speaker che"],"share":0.3989},{"facet":"other","pathway_id":"other","expected_support":6.7102,"label":"Other / none of these","mean_confidence":0.4145,"steps":[],"share":0.0226},{"facet":"values","pathway_id":"avoiding_rushed_deals","expected_support":0,"label":"Avoiding rushed deals","mean_confidence":null,"steps":["delayed send time","better deals later","patience over rush","choose Human local copywriter, no AI (1-"],"share":0},{"facet":"trust","pathway_id":"clear_terms_focus","expected_support":0,"label":"Clear terms focus","mean_confidence":null,"steps":["clear discount dates","no hidden tricks","simplicity over style","choose English-only promo"],"share":0},{"facet":"preference/taste","pathway_id":"cultural_nuance_matters","expected_support":0,"label":"Cultural nuance matters","mean_confidence":null,"steps":["local slang phrasing","feels relatable","connection over formal","choose AI slang / code-mixed rewrite + n"],"share":0},{"facet":"language preference","pathway_id":"english_proficiency_high","expected_support":0,"label":"English proficiency high","mean_confidence":null,"steps":["plain English text","no translation needed","standard over local","choose English-only promo"],"share":0},{"facet":"preference/taste","pathway_id":"friendly_tone_appeal","expected_support":0,"label":"Friendly tone appeal","mean_confidence":null,"steps":["playful emojis hook","like friend text","fun over serious","choose AI slang / code-mixed rewrite + n"],"share":0},{"facet":"values","pathway_id":"quality_over_timing","expected_support":0,"label":"Quality over timing","mean_confidence":null,"steps":["polished human copy","culturally accurate","quality over early","choose Human local copywriter, no AI (1-"],"share":0},{"facet":"convenience","pathway_id":"speed_over_perfection","expected_support":0,"label":"Speed over perfection","mean_confidence":null,"steps":["instant message delivery","deals still valid","speed over polish","choose AI-localised, shipped on agent co"],"share":0},{"facet":"price sensitivity","pathway_id":"tolerating_ai_quirks","expected_support":0,"label":"Tolerating AI quirks","mean_confidence":null,"steps":["quick localised text","mostly understandable","good enough value","choose AI-localised, shipped on agent co"],"share":0}],"c4":[{"facet":"preference/taste","pathway_id":"cultural_nuance_matters","expected_support":14.81,"label":"Cultural nuance matters","mean_confidence":0.9781,"steps":["local slang phrasing","feels relatable","connection over formal","choose AI slang / code-mixed rewrite + n"],"share":0.9873},{"facet":"other","pathway_id":"other","expected_support":0.19,"label":"Other / none of these","mean_confidence":0.9684,"steps":[],"share":0.0127},{"facet":"values","pathway_id":"avoiding_rushed_deals","expected_support":0,"label":"Avoiding rushed deals","mean_confidence":null,"steps":["delayed send time","better deals later","patience over rush","choose Human local copywriter, no AI (1-"],"share":0},{"facet":"trust","pathway_id":"clear_terms_focus","expected_support":0,"label":"Clear terms focus","mean_confidence":null,"steps":["clear discount dates","no hidden tricks","simplicity over style","choose English-only promo"],"share":0},{"facet":"language preference","pathway_id":"english_proficiency_high","expected_support":0,"label":"English proficiency high","mean_confidence":null,"steps":["plain English text","no translation needed","standard over local","choose English-only promo"],"share":0},{"facet":"preference/taste","pathway_id":"friendly_tone_appeal","expected_support":0,"label":"Friendly tone appeal","mean_confidence":null,"steps":["playful emojis hook","like friend text","fun over serious","choose AI slang / code-mixed rewrite + n"],"share":0},{"facet":"language preference","pathway_id":"language_comfort_priority","expected_support":0,"label":"Language comfort priority","mean_confidence":null,"steps":["local language text","easier to understand","clarity over speed","choose AI-localised + native-speaker che"],"share":0},{"facet":"values","pathway_id":"quality_over_timing","expected_support":0,"label":"Quality over timing","mean_confidence":null,"steps":["polished human copy","culturally accurate","quality over early","choose Human local copywriter, no AI (1-"],"share":0},{"facet":"convenience","pathway_id":"speed_over_perfection","expected_support":0,"label":"Speed over perfection","mean_confidence":null,"steps":["instant message delivery","deals still valid","speed over polish","choose AI-localised, shipped on agent co"],"share":0},{"facet":"price sensitivity","pathway_id":"tolerating_ai_quirks","expected_support":0,"label":"Tolerating AI quirks","mean_confidence":null,"steps":["quick localised text","mostly understandable","good enough value","choose AI-localised, shipped on agent co"],"share":0},{"facet":"trust","pathway_id":"trust_in_native_check","expected_support":0,"label":"Trust in native check","mean_confidence":null,"steps":["native speaker check","error free info","accuracy over instant","choose AI-localised + native-speaker che"],"share":0}]},"residual_other":0.0221,"dictionary":[{"choice_id":"c3","facet":"language preference","pathway_id":"language_comfort_priority","label":"Language comfort priority","steps":["local language text","easier to understand","clarity over speed","choose AI-localised + native-speaker che"]},{"choice_id":"c3","facet":"trust","pathway_id":"trust_in_native_check","label":"Trust in native check","steps":["native speaker check","error free info","accuracy over instant","choose AI-localised + native-speaker che"]},{"choice_id":"c2","facet":"convenience","pathway_id":"speed_over_perfection","label":"Speed over perfection","steps":["instant message delivery","deals still valid","speed over polish","choose AI-localised, shipped on agent co"]},{"choice_id":"c2","facet":"price sensitivity","pathway_id":"tolerating_ai_quirks","label":"Tolerating AI quirks","steps":["quick localised text","mostly understandable","good enough value","choose AI-localised, shipped on agent co"]},{"choice_id":"c4","facet":"preference/taste","pathway_id":"cultural_nuance_matters","label":"Cultural nuance matters","steps":["local slang phrasing","feels relatable","connection over formal","choose AI slang / code-mixed rewrite + n"]},{"choice_id":"c4","facet":"preference/taste","pathway_id":"friendly_tone_appeal","label":"Friendly tone appeal","steps":["playful emojis hook","like friend text","fun over serious","choose AI slang / code-mixed rewrite + n"]},{"choice_id":"c5","facet":"values","pathway_id":"quality_over_timing","label":"Quality over timing","steps":["polished human copy","culturally accurate","quality over early","choose Human local copywriter, no AI (1-"]},{"choice_id":"c5","facet":"values","pathway_id":"avoiding_rushed_deals","label":"Avoiding rushed deals","steps":["delayed send time","better deals later","patience over rush","choose Human local copywriter, no AI (1-"]},{"choice_id":"c1","facet":"language preference","pathway_id":"english_proficiency_high","label":"English proficiency high","steps":["plain English text","no translation needed","standard over local","choose English-only promo"]},{"choice_id":"c1","facet":"trust","pathway_id":"clear_terms_focus","label":"Clear terms focus","steps":["clear discount dates","no hidden tricks","simplicity over style","choose English-only promo"]},{"choice_id":"","facet":"other","pathway_id":"other","label":"Other / none of these","steps":[]}],"n_attributed":312,"support":[{"facet":"trust","pathway_id":"trust_in_native_check","share":0.5507,"mean_confidence":0.4466,"label":"Trust in native check","steps":["native speaker check","error free info","accuracy over instant","choose AI-localised + native-speaker che"],"expected_support":171.8081},{"facet":"language preference","pathway_id":"language_comfort_priority","share":0.3797,"mean_confidence":0.3893,"label":"Language comfort priority","steps":["local language text","easier to understand","clarity over speed","choose AI-localised + native-speaker che"],"expected_support":118.4817},{"facet":"preference/taste","pathway_id":"cultural_nuance_matters","share":0.0475,"mean_confidence":0.9781,"label":"Cultural nuance matters","steps":["local slang phrasing","feels relatable","connection over formal","choose AI slang / code-mixed rewrite + n"],"expected_support":14.81},{"facet":"other","pathway_id":"other","share":0.0221,"mean_confidence":0.4298,"label":"Other / none of these","steps":[],"expected_support":6.9002},{"facet":"values","pathway_id":"avoiding_rushed_deals","share":0,"mean_confidence":null,"label":"Avoiding rushed deals","steps":["delayed send time","better deals later","patience over rush","choose Human local copywriter, no AI (1-"],"expected_support":0},{"facet":"trust","pathway_id":"clear_terms_focus","share":0,"mean_confidence":null,"label":"Clear terms focus","steps":["clear discount dates","no hidden tricks","simplicity over style","choose English-only promo"],"expected_support":0},{"facet":"language preference","pathway_id":"english_proficiency_high","share":0,"mean_confidence":null,"label":"English proficiency high","steps":["plain English text","no translation needed","standard over local","choose English-only promo"],"expected_support":0},{"facet":"preference/taste","pathway_id":"friendly_tone_appeal","share":0,"mean_confidence":null,"label":"Friendly tone appeal","steps":["playful emojis hook","like friend text","fun over serious","choose AI slang / code-mixed rewrite + n"],"expected_support":0},{"facet":"values","pathway_id":"quality_over_timing","share":0,"mean_confidence":null,"label":"Quality over timing","steps":["polished human copy","culturally accurate","quality over early","choose Human local copywriter, no AI (1-"],"expected_support":0},{"facet":"convenience","pathway_id":"speed_over_perfection","share":0,"mean_confidence":null,"label":"Speed over perfection","steps":["instant message delivery","deals still valid","speed over polish","choose AI-localised, shipped on agent co"],"expected_support":0},{"facet":"price sensitivity","pathway_id":"tolerating_ai_quirks","share":0,"mean_confidence":null,"label":"Tolerating AI quirks","steps":["quick localised text","mostly understandable","good enough value","choose AI-localised, shipped on agent co"],"expected_support":0}]},"n_eligible":312}}}